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Published on November 11th, 2016 | by Jenni

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Flock launch party 2016

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Last Saturday we hosted a party at the LoveKnitting HQ in London for all of our glorious members of The Flock. Over the course of a Prosecco-filled evening we managed to fit in bundles of yarn-tasting, knitting, crocheting, pompom making, and lots of idle chat.

what the flock

What the Flock?

Here at LoveKnitting we’re working hard to continue building the ideal home for makers. But how could we get there without the help of the ludicrously talented craft blogging community? The Flock is a blogger ambassador programme built to recognise hard-working, talented bloggers — bringing them together to share ideas, collaborate on projects, and review the latest products. Oh, and have a whole heap of fun of course! You can read more about this amazing group of go-getters here.

We launched the Flock earlier this year and have since welcomed over a whopping 100 bloggers, so we felt it was about time to invite them to a special party here at the LoveKnitting HQ and treat them to a bit of a shindig!

Yarn Tasting

What would a LoveKnitting party be without a whole lotta yarn? Many of the designers and bloggers had flocked to us after a day at Yarnporium for even more yarn tasting…

yarn tasting

A humongous thanks to our absolutely amazing sponsors for sending some much gorgeous yarn for the Flockers to squish! Sweet Georgia, Lang Yarns, Lamana, Lana Grossa, MillaMia, Fyberspates, DMC, Rico, Sugar Bush Paintbox Yarns, Koigu and Socks Yeah! all gifted us lashings of yarn for keen party goers to play with. Bloggers not only had a chance to test out all of the yarns, they each went away with a fantastic goody bag stuffed full of yummy yarns.

flock pillow

Guests were treated to lashings of Proscecco, canapes, and cute mini Flock cupcakes.

Flock cupcakes Members of the flock Sandwiches and yarn

Everyone had fun taking snaps of the event in our photo booth – there were props and headbands designed by the ridiculously talented Christine Leech, and the backdrop was drawn by our very own Sian!

Sian and our flock banner Christine Leech The flock The flock

We had pompom workshop to give our Flock mascot a lovely winter coat, a Paintbox Pick ‘N’ Mix station full of mini Paintbox balls to take home, as well as a more traditional Pick ‘N’ Mix chock full of sweet treats.

The Flock sheepFlockers knitting pom pom making paintbox pick and mix

Jenni from the LK team talked about the various benefits of joining the Flock whilst holding a quiz to win Paintbox Yarns advent calendars. Katarina from MillaMia made a special announcement, Adam from the team talked about how our Flock could build their brand whilst the lovely Sophie rounded off the evening by giving a demo of the LoveKnitting app.

Jenni giving a presentation The Flock photobooth Llama drama The flock party

All of these amazing photos were taken by Tracey Lau, feel free to take a look at the full evenings-worth of snap on Facebook here.

A huge and heartfelt thanks to our lovely Flockers who made the evening such an absolute joy:

Anna Nikipirowicz of Moochka

Christine Leech of Sew Yeah

Laura Eccleston of Happy Berry Crochet

Rachel Coopey of Coop Knits

Rossee Woodland

Sammy and Heather of Live it. Love it. Make it.

Vicki Brown

Sue Stratford of the Knitting Hut

Jane Burns

Natalie Smart

Suzie Blackman of It’s a Stitch Up

Kate O’Sullivan of A Playful Day

Lucy Collin by LucyRavenscar 

Alison Thistlewood of Champagne & Qiviut

Leanne Beale of This Little Space of Mine

Nikki Poulton of The Possibility Engine

Sarah Knight of Crafts from the Cwtch

Vikki Bird

Jane Gois of Tea & Crafting

Rachel Atkinson of A Daughter of a Shepherd

Kate Bostwick of Cowtown Knits

Francesca Hughes

Bekky Bush

Kari-Helene Rene of Purl Alpaca Designs

Max Curtis

Renee Callahan of East London Knit

Linda Lencovic of Kettle Yarn Co.

Amelia Hodsdon of Woollenwords

Joanne Scrace and Kat Goldin of The Crochet Project

Justyna Lorkocoska of Lete’s Knits

Lynette Wilkie

Ruth Vorstman of Ruthcrafts

Karie Westermann of Karie Bookish

Louise-Zass Bangham of Inspiration Knits

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About the Author

is a craft fanatic with a love of sewing and an obsession with knitting bows. She loves baking cupcakes, discovering new countries and fashion.


Last updated: November 11th, 2016.

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