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Indie June

Published on June 23rd, 2016 | by Csilla

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Indie June: Carrie Bostick Hoge’s top tips for knitwear photography

We’re still amped up for Indie June, and this time we’re talking to American designer Carrie Bostick Hoge about her top tips for knitwear photography and presentation.

Indie June: designer Carrie Hoge gives her top tips for knitwear photography, like this Sibella cardigan knitting pattern

Above: Sibella cardigan by Carrie Bostick Hoge, click this image to download the pattern

What inspires you the most?

Nature, my children, and travel are most inspiring to me. Also, interesting and beautiful light can give me a creative boost.

How do you plan your shoots?

I first need to figure out a model that will be wearing the garments and a location that fits the look and feel of the collection. Usually I like to shoot outside in nature—and being in Maine there are quite a few good options for locations! Then I work on the styling for each piece. The best way to plan a photo shoot, for me, is to stay flexible in case the weather isn’t great. I love working with local models who do not mind too much if I wait until the last moment to set the date and time, as that way we can make sure to get the most beautiful, photogenic light.

Indie June: Carrie Bostick Hoge gives her top tips for knitwear photography, like this Liv cardigan knitting pattern on LoveKnittingAbove: Liv sweater knitting pattern by Carrie Bostick Hoge – click this image to download the pattern

What challenges do you face when styling a knitting shoot?

Fit is the biggest challenge. You obviously want to make sure your sweaters fit the models that are wearing them! It is also important to me that the outfit enhances the garment and doesn’t distract or take away from the knitwear. I often go the simple route—jeans and wellies!

Indie June: designer Carrie Bostick Hoge gives her top tips for knitwear photography, like her Build Your Own cardigan knitting patternAbove: the Build Your Own Cardigan knitting pattern by Carrie Bostick Hoge, click this image to download the pattern

What’s your process when you style photoshoots?

My process when styling is fairly simple—I like to think about the mood I’m trying to capture. Whether it’s a casual vibe I’m going for or a romantic one, or maybe more urban mood can change the styling and locations—and even the model choices.

Having an amazing visit in Idaho for the Fall issue…#makingzine

A photo posted by Carrie Hoge (@maddermade) on

What are your top tips for knitting photography?

Pay attention to your light! Is it flattering the model and the knitting? If you’re not sure, try to photograph your pieces in the morning or evening when the light is softer. Or my favorite: a foggy day. Also, I like to get a full range of photos: close-ups to show the knitting and farther back so the viewer can get a sense of place and see the full view of the model.

Indie June: designer Carrie Bostick Hoge talks about her top tips for knitwear photography, as seen in her Bea Cardi pattern on LoveKnittingAbove: Bea Cardi knitting pattern by Carrie Bostick Hoge, click this image to download the pattern

Love these patterns by Carrie Bostick Hoge? Click here to see all of her amazing knitwear patterns for the whole family.

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About the Author

adores soft and snuggly accessories and thinks there is no better way than making them yourself. She loves knitting, yoga and picnics in the park.


Last updated: July 26th, 2016.

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