Published on November 12th, 2014 | by Faith


Indie Designer of the Week: Sincerely Louise

Sincerely Louise is one of fave new designers on the block! Read on to find out more about her interesting knits…

Hi Louise, tell us a little bit about you and where you’re from?

Hi everyone, my name is Louise, I’m 23 and from Essex, England. I’m not your typical Essex girl as I can now be found knitting away in Brixton, London, wearing Deirdre Barlow glasses and Totoro slippers. I have one sugar and a splash of milk in my tea and love a hobnob or two.

Who or what inspired you to pick up the needles?

I remember before knowing much about knitting being in awe of a friends headband, it was purple with cables and bobbles. Her mother had made it for her and I just couldn’t believe it. It was in the back of my mind the day I learnt how to knit however the one I made didn’t quite turn out like hers!

What was your first knitted project?

The first thing I knitted was the garter headband, however I don’t know if I’d class it as a project as it was a holey flat piece of knitting roughly sewed together. I think the first real project I made was a chunky sweater. My nan gave me the pattern from her collection and took me to the wool shop to buy the yarn, it was pink with green stripes and I was so proud when a friend asked “did you buy that from a charity shop?”

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Above: Fantastic Fox bag & Faux Badger Scarf

Why did you decide to start designing animal toys and faux taxidermy?

The first quirky thing I designed was a fox scarf, it looked a little odd but I was so proud of it. I liked knitting toys from children’s television and film so I think when choosing a small project an animal always seemed right. The faux taxidermy started whilst I was at university studying commercial photography, I decided to create my own props for a shoot based on hunting, which included a bear rug, antlers and pheasants. I’d been inspired by Shauna Richardson and wanted to make something cute but with a dark undertone.

Where do you look for inspiration when you are about to start something new?

Looking for inspiration is one the best parts of my job, it mainly includes looking at photo of animals on the internet. I recently started designing an arctic range of animal heads which meant hours of looking at fluffy white hare and foxes. I also enjoy a trip to the Horniman Museum, thats always full of inspiration for me!

What are your knitting aspirations?

My knitting aspiration is to have a shop or studio where I can run workshops and host tea parties. I’m taking my first step at this years Knitting and Stitching show at Alexandra Palace where you’ll find me surrounded by my creatures and knitting kits.


Above: Faux Fox Taxidermy Head

If you had one magical tool to help you with your knitting, what would it be?

More hands?! Or Bernard’s watch. Stopping time for a few more hours in the day would be amazing, think of all the extra knitting I could do!

What are you focused on now? And what do you have planned for the future?

At the moment I’m focused on my book, Faux Taxidermy Knits, which is about to be released, I’m currently working with a craft club organising its book launch which will be November the 25th. I’m also working on my knitting kits range which is expanding to include three new animal heads. My plans for the future are to do more shows and hopefully workshops all whilst expanding my pattern range.

Thank you for joining us, Louise!

Click here to enter the Sincerely Louise competition!




Re-live Louise’s photo diary on Instagram and Pinterest!


About the Author

Faith has just recently launched herself into the wonderful world of knitting and is excited by the possibilities! She also loves baking, Italy and all types of dogs (but is in the midst of a pug obsession)!

Last updated: May 29th, 2015.

5 Responses to Indie Designer of the Week: Sincerely Louise

  1. Lisa says:

    Thanks for the pattern! Think this will be fun to knit with my grand daughter! Thank you for fixing the link 🙂

  2. The deer should be called DIZZI DESI

    • Faith says:

      Hi Nancy,

      Thanks for the great suggestion!

      Remember to comment on Competition blog post, otherwise you won’t be entered into the draw.

      All the best,

      & the LoveKnitting team

  3. Deborah Lindley says:

    Hi Louise – what a delightful pattern, looking forward to trying it out – I think your deer should be called “Dapper Deer”, not quite sure how to receive the pattern free though – I am signed up by linc goes to pattern for sale. Looking forward to this one.

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